How modular UX design boosted a financial gateways successes
Challenge
A large European gaming provider’s cross payment processing platform was inflexible to change. This made it difficult to meet the needs of different front-ends, platforms, devices, and B2B partners. As a result, specific customer journey flows and brand changes were impossible to provide with the right level of accuracy and speed.
Approach
The team at BigBox used rapid prototyping and lean usability testing to study customer pain points. This information was used to create a new payment processing flow that was more customer-centric and scalable for all devices/OS’s and B2B partners. The new flow was based on responsive design principles, which made it easy to adapt to different screen sizes and devices
Results
The new payment processing flow resulted in a number of positive outcomes, including:
- An increase in transactions processed by 2.5%, or approximately €250 million over the course the first 18 months of implementation.
- Improved customer satisfaction with the payment process.
KPI’s
“The new payment processing flow has been a huge success for us. It has made it easier for us to meet the needs of our customers and partners, and it has resulted in a significant increase in transactions processed.”
GaMING EXECUTIVE