Using hackathons to drive creativity and innovation for healthcare solutions

Challenge:

• A marketing technology organisation wanted to crowdsource ideas from its existing talent to embrace company values collectively, drive engagement, and further develop their diverse & flexible work environment.
• The organisation also wanted to promote transparency by facilitating talent mobility and ensuring a culture of recognition by showcasing colleagues’ standout qualities and achievements.

Creating a unified customer experience platform that anticipates future outcomes & drives growth.

Challenge:

Current analytics tools are not up to the task of providing businesses with the insights they need to make informed decisions and maximise growth potential. These tools are often fragmented and siloed, making it difficult to get a holistic view of the customer and their behavioural / omnichannel journey data. Additionally, traditional analytics tools are not designed to handle the volume and variety of data that is generated today.

As a result, businesses are missing out on valuable insights that could help them:

• Understand customer behaviour and preferences
• Identify opportunities for growth
• Improve customer experience
• Reduce costs
• Increase sales

To address these challenges, businesses need to adopt a more holistic approach to analytics that leverages the power of big data and artificial intelligence.

Mobile telecoms – Improving sales and servicing experience based on customer feedback

Challenge:

A multinational telecoms provider wanted to understand how its sales and servicing experience compared to key competitors in different markets.

How modular UX design boosted a financial gateways successes

Challenge:

A large European gaming provider’s cross payment processing platform was inflexible to change. This made it difficult to meet the needs of different front-ends, platforms, devices, and B2B partners. As a result, specific customer journey flows and brand changes were impossible to provide with the right level of accuracy and speed.