Creating a unified customer experience platform that anticipates future outcomes & drives growth
Challenge
Current analytics tools are not up to the task of providing businesses with the insights they need to make informed decisions and maximise growth potential. These tools are often fragmented and siloed, making it difficult to get a holistic view of the customer and their behavioural / omnichannel journey data. Additionally, traditional analytics tools are not designed to handle the volume and variety of data that is generated today.
As a result, businesses are missing out on valuable insights that could help them:
- Understand customer behaviour and preferences.
- Identify opportunities for growth.
- Improve customer experience.
- Reduce costs.
- Increase sales.
To address these challenges, businesses need to adopt a more holistic approach to analytics that leverages the power of big data and artificial intelligence.
Approach
- A new solution was designed for a marketing technology (martech) company that can connect to all types of data sources, including cloud and file storages, CRMs, databases, devices/IoT, e-commerce, PaaS, social media, web pages, web/mobile analytics services, and webhooks.
- This solution will provide a wide range of features that make it easy to get insights from data.
- These features include dynamic dashboards and other visualisations.
- Users can also get insights using a conversational report/value builder with storytelling/narrative outcomes.
- Recommendations are based upon historical trends and future potential headwinds using predictive analytics.
- Dynamic personas allow deeper segmentation in real-time.
- Multi-tenant dashboards, reporting, admin, and collaboration access points are also available.
- User alert functionality can be customised at the user level and aligned to any nudge framework.
- White label solutions are also available.
Results
- The solution helped businesses improve their decision-making, increase customer satisfaction, and boost revenue.
- For example, one customer was able to reduce churn by 20% by identifying at-risk customers and intervening before they churned.
“Using this solution has been a game-changer for our business. It has helped us to get a better understanding of our customers, make better decisions, and improve our results – with speed & greater accuracy.”
SENIOR DIRECTOR of a Fortune 500 compaNY